The founder of boutique investment firm, Lincoln Crowne and Company Ptv. Limited, is Nicholas Assef, who is still with the firm, serving as their Executive Director and as a Senior Analyst. In a very real way, he sets the tone for everyone else at the firm, which is why they are well known as investment banking specialists in the Australian and South East Asian markets, even though they can make deals wherever their clients wish. The key to the firm’s overall philosophy is based in their belief that clients come first. This makes sense, since no one hires a firm like Lincoln Crowne and Company to get the basic service they can get elsewhere; clients have a specific objective in mind and it’s up to the professionals at Lincoln Crowne and Company to give it to them.

The people who work with Lincoln Crowne and Company tend to be among the best negotiators in the business, and that is by design. Following their founder’s lead and basic philosophy, they tend to be innovators; they don’t just follow what everyone else does. Again, clients can go anywhere for the basics; with Lincoln Crowne, they expect something greater and they get it. For example, Lincoln Crowne likes to use negotiation tactics and strategies that are based on “game theory” to get the best possible results for clients.

Lincoln Crowne and Company has built up a large stable of investment professionals over the years, and all of them have a lot of experience and expertise in many diverse areas of business. They can capably handle joint ventures, partnerships and mergers and acquisitions and they are also highly skilled with other areas, like developing solid growth strategies, shareholder rights, and strategic due diligence.